A 41% jump in usage: Partner's surprising move revealed

Ahead of the International Month of Awareness for Sign Language and the International Day of Sign Languages, which will take place on September 23, the communications group Partner reports a sharp 41% increase in the use of the real-time translation service intended for deaf and hard-of-hearing customers.

For the fourth year, in collaboration with the company Sign Now, customers are enabled to create independent and equal contact with the company's service and sales centers using a professional sign language interpreter in real time.

According to data from the Central Bureau of Statistics, there are about 700,000 deaf and hard-of-hearing people living in Israel, of whom about 20,000 are sign language speakers. The increase in usage reflects the growing importance of accessible service solutions and the rising awareness of the possibilities for receiving adapted service.

Deputy CEO of the Private Division at Partner, Maya Radushinsky, addressed the data:

"We are proud to enable deaf and hard-of-hearing customers to receive full service using sign language, and we continue to work to provide every customer with the best and most accessible service experience. The significant increase in the use of the service in the past year testifies to the real need for solutions of this type and the value they provide to customers."

Founder and Chairman of Sign Now, Tomer Levy, added:

"The collaboration with Partner is an example of how technology, service, and accessibility can create a real change in the lives of deaf and hard-of-hearing people. We are happy to work together to make essential services accessible and to enable direct, simple, and respectful communication."