TV Show Launches Campaign to Distribute 1,016 Holiday Packages
The morning TV show "16 in the Morning" has launched a social campaign to distribute 1,016 holiday packages to families in need, inviting the public to submit recommendations via its website and billboards nationwide.
The morning television program "16 in the Morning," hosted by Yael Bar Zohar, has launched a social campaign to distribute 1,016 holiday packages to families in need. The public is invited to recommend families through the initiative's website. The campaign has also appeared on billboards in central locations across the country, including the Azrieli Center in Tel Aviv.
As part of the initiative, the public is encouraged to take an active role and recommend a family member, neighbor, friend, or anyone facing financial hardship who needs assistance ahead of the holiday. Submissions will be reviewed according to established criteria.
The social campaign seeks to drive a meaningful change in Israeli society and transform the ability to identify those in need into a concrete act of giving. The leading message of the campaign is: "This holiday, we turn a recommendation into an act of giving."
In addition to digital activity and coverage on the morning show, the campaign features outdoor advertising on major billboards nationwide, aiming to raise awareness and encourage widespread participation. Channel 16 executives have called on the public to get involved, look out for those around them, and submit recommendations through the official website.
