Reshet 13 Expands Management: Revital Basel to Lead Business Development
The channel's management team continues to expand with the addition of a senior executive with two decades of rich experience in the worlds of media, high-tech, and gaming, who will lead business development and growth.
The management team of the renewing Reshet 13 continues to expand, this time with an intriguing appointment that connects the worlds of the screen and advanced technology. The channel announced today, Thursday, the appointment of Revital Basel to the position of VP of Business Development and Growth. Basel brings with her over two decades of rich managerial and commercial experience, combining a deep background in the international media industry alongside strategic leadership at the top of the high-tech and gaming worlds.
In the last six years, Basel held senior positions in the technology industry, including VP of Marketing and Growth at DcentraLab and Commercial Director at Papaya. In these frameworks, she led growth and commercialization strategies, business development, product initiatives, and collaborations with prominent international brands in a global and competitive environment. This experience is added to her rich background in the television market, where she held a series of key positions: she served as VP of Sales at "Dori Media," where she led the expansion of operations into global markets, and served as VP of Content and Marketing at "Keshet International," where she managed business development and marketing in the international arena.
Idan Alrom, CEO of Reshet 13, welcomed the appointment:
"Revital brings to Reshet 13 a unique combination of experience in the worlds of content and television alongside business thinking from the worlds of technology and gaming. Her ability to connect these worlds will allow us to expand the boundaries of Reshet 13's activity, connect content, audience, and technology, and develop new business opportunities. I am happy about her joining and wish her great success."
Revital Basel stated on her part regarding the appointment:
"I am very excited to return to the world of television and media, and especially to join Reshet 13 during a period of renewal, growth, and significant business opportunities. I see huge potential in the channel, and an opportunity to take the power of the content, audience, and brand to create new growth engines and strategic collaborations from them. I see a great opportunity to take the experience I have accumulated over the years in the combination between the worlds of television, high-tech, and gaming, and turn it into business levers for the company."
