Raz Rahav leaves the kitchen: The chef's new move revealed
The founder of the OCD restaurant and former 'Chef Games' judge has been chosen to lead a prestigious campaign for an international brand, which is launching a new men's fragrance for the first time in over two decades.
Esteemed chef Raz Rahav, founder of the restaurant 'OCD' and the wine bar 'Tirza', marks another fascinating milestone in his career, moving from the kitchen to the international stage. Rahav has been chosen to lead the new campaign for the ARMANI brand in Israel for the launch of 'I WILL', the new men's perfume from the Italian house, which arrives for the first time in over two decades.
The connection between the Tel Aviv chef and the esteemed fashion house is not coincidental. The campaign revolves around values of ambition, determination, leadership, and the courage to pave an independent path—qualities that precisely characterize the journey Rahav has taken, from complex personal struggles in his youth to his positioning as one of the most prominent and influential voices in Israeli and global culinary arts.
For Rahav, who has starred as a judge on 'Chef Games' and led bold management revolutions such as the abolition of the tipping culture in his restaurants, participation in the campaign represents a natural connection between the worlds of precision and quality of fine dining and a worldview of constant growth. The new advertisement positions him not only as a leading culinary figure, but as a symbol of excellence and a personal statement that is not afraid to break boundaries.
