Rami Levy Private Label Offers Up to 28% Savings, Investigation Shows
An i24News investigation highlights significant savings offered by the Rami Levy private label compared to leading brands. Chain owner Rami Levy urges consumers to shop smartly to combat high living costs.
Price Comparison Reveals Savings on Private Labels
In a recent broadcast of the program "Madad Gilboa" hosted by Niv Gilboa on i24News, an investigation was conducted into the private label of the "Rami Levy Shivuk Hashikma" supermarket chain. The study examined whether items sold under the chain's private label are genuinely cheaper than competing brand-name products.
According to the findings, a Zoglovek salami sausage cost 27.40 NIS, compared to 24.20 NIS for the Rami Levy private label, marking a price difference of roughly 11%. Furthermore, a one-kilogram package of Sojur red lentils priced at 16.80 NIS was found for 12.90 NIS under the private label—representing a 23% saving.
Additional comparisons highlighted similar trends. A 340-gram can of mixed olives produced by Beit HaShita for 17.90 NIS was sold at "Rami Levy" for 12.90 NIS, showing a 28% discount for the private label alternative.
Business Strategy and Consumer Advice
This analysis coincides with recent statements from businessman and retail chain owner Rami Levy regarding the high cost of living in Israel. Speaking with Ido Tauber at the Consumer Conference, Levy emphasized that strategic product selection and avoiding heavily inflated items can slash grocery bills by dozens of percent.
"If the consumer shops wisely, they can save between 20 to 30 percent. There are products on promotion, products not on promotion, and products that have become more expensive. If the consumer shops smartly, and what has become expensive—do not buy it. There is the private label, whose quality is no less than the leaders, and it is cheaper by dozens of percent," Levy stated.
Levy also addressed the chain's hardline stance against suppliers and importers attempting unjustified price hikes. He stated that if a supplier demands an unverified price increase, the chain will refuse to comply, even if it results in pulling the product from the shelves entirely.
To illustrate smart consumer habits regarding seasonal produce, Levy used cherries—which can reach 100 NIS per kilogram—as an example. He suggested that shoppers avoid buying large quantities if prices are exorbitant, advising consumers to purchase smaller portions or single units instead to exert downward pressure on prices.
