Phoenix Holdings Offers Employee Vacations up to 7,200 NIS in New Benefits Package
Phoenix Holdings offers employees funded vacations up to 7,200 NIS, Reshet 13 invests in a new micro-reality format, and Jerusalem inaugurates a major sports center.
Phoenix Holdings is offering its approximately 3,400 employees fully or partially funded vacations for the year 2027, with a budget of up to 7,200 NIS per employee. Led by CEO Eyal Ben Simhon, the insurance company allows staff to choose trips to destinations in Israel or abroad, including European cities such as Budapest, Prague, Batumi, Warsaw, and Athens, as well as Miami, USA. Domestic options cover Eilat, Jerusalem, Herzliya, the Sea of Galilee, the Galilee, and the Golan Heights.
The initiative will cover travel insurance, with total potential costs reaching 24.5 million NIS if fully utilized by all personnel. Six months ago, the firm organized a three-day employee retreat in Eilat featuring performances by Hanan Ben Ari and Ben Ben David, alongside various recreational activities.
In other business news, Reshet 13 is investing approximately half a million NIS to launch a micro-reality format titled 13 Shorts - Survivor. The project, backed exclusively by the Fly Card credit card through McCann Tel Aviv, will broadcast 13-minute episodes divided into one-minute Instagram-style stories via the Reshet 13 app. The initiative utilizes artificial intelligence technology from Israeli tech firm Spikes and aligns with the broadcaster's digital renewal following Asaf Rappaport's acquisition from Wiz.
Meanwhile, Elite Turkish Coffee has appointed actor and Fauda co-creator Lior Raz as its new brand ambassador, replacing rapper Tuna. The brand is returning to its traditional slogan, In Reality, Turkish, while Raz maintains his existing endorsement role with Direct Insurance.
In municipal developments, Jerusalem Mayor Moshe Lion inaugurated the Jack, Joseph and Morton Mandel Beit Hanina Sports Center in East Jerusalem, built with an investment of approximately 20 million dollars. Spanning some 5,000 square meters, the facility features East Jerusalem's first public swimming pool and aims to boost local employment and community services.
Finally, Adv. Raam Cohen has joined the Doron, Tikotzky & Co. law firm as head of the criminal tax and white-collar crime department after 32 years at the Tax Authority, while Assi Dayan has been appointed CEO of Maof Human Resources. Additionally, Israel recorded 958,000 visitor arrivals since the beginning of the year, compared to 1.07 million in the same period of 2025.
