Osher Ad Enters Official Lego Market with Competitive Pricing
Osher Ad retail chain has launched official Lego sales, offering four initial models at competitive prices compared to major Israeli competitors like Shufersal and KSP.
The Osher Ad retail chain has begun selling officially imported Lego sets, introducing four initial models to its shelves. While a price comparison shows that Osher Ad offers lower prices on certain items compared to competitors like Shufersal and KSP, it is not the cheapest across the board.
The Lego Pokémon Eevee model (72151) is priced at 199 shekels at Osher Ad, matching KSP. Meanwhile, Super-Pharm Online lists it at 229 shekels, and official Lego stores sell it for 249 shekels, or 211 shekels in Eilat.
The Lego Bouquet of Roses (10328) is available at Osher Ad for 169 shekels, compared to 199 shekels at Shufersal and KSP. Lego stores price the set at 249 shekels, or 211 shekels in Eilat.
The Creator 3-in-1 Wild Animals model (31165) costs 119 shekels at Osher Ad. By comparison, Amigo's website offers it for 179.90 shekels, while Lego stores sell it for 179 shekels, or 151 shekels in Eilat.
The Technic Bugatti car (42241) is sold at Osher Ad for 199 shekels. Official Lego stores list a regular price of 289 shekels, dropping to 216 shekels for VIP members. In Eilat, the VIP price is 183 shekels compared to a regular 245 shekels, while Toys "R" Us offers the model for 284.90 shekels. Osher Ad may expand its Lego product range in the future.
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