Osher Ad slashes the price of a premium brand product — only 29.90 NIS
Consumers in Israel are surprised by a discount of up to 65% on a Nike brand pack, which is now being sold at the Osher Ad chain at a price significantly lower than the market standard.
Those accustomed to paying tens of shekels for branded socks may be surprised by the new promotion offered at the Osher Ad chain. As part of the deal, a pack including three pairs of Nike socks is sold for only 29.90 NIS. By a simple calculation, the price per pair is less than ten shekels, a relatively unusual figure for the prices at which packs of the brand are sold in sports chains and online stores.
To understand the magnitude of the gap, one can examine the prices appearing in the men's socks category on the official Nike website in Israel. Various three-pack sets are sold there in a price range that starts at 59.90 NIS and in many cases reaches 69.90, 74.90, and even 84.90 NIS. Depending on the model chosen for comparison, the promotion at Osher Ad reflects a saving of 30 to 55 NIS per pack.
In percentage terms, this is a significant discount. Compared to a pack priced at 59.90 NIS, the savings reach about 50%. Against a pack sold for 69.90 NIS, the gap is about 57%, and compared to models priced at 84.90 NIS, it is a saving of almost 65%. Also, on the Aluf Sport website, a dedicated category for Nike socks is displayed, reinforcing the fact that the brand's packs are usually marketed as a branded sports product and not as a basic and cheap item.
However, it is important to emphasize that not all Nike socks are identical. On the official website, various models are sold, including high socks, ankle socks, cushioned socks, and models including technologies designed for training and sweat-wicking. Therefore, the comparison refers mainly to the number of pairs and the brand, and not necessarily to an absolutely identical model in terms of fabric composition, height, or level of cushioning.
Even after this reservation, a price of 29.90 NIS for three pairs remains noticeably low relative to the accepted price range. Consumers interested in the promotion are advised to check the size, type of sock, and material composition before purchasing. In addition, since this is a retail promotion, availability may vary between branches and be subject to existing stock.
