Viral OhSnap MCON Magnetic Smartphone Gaming Controller Launches in Stores

The viral MCON magnetic gaming controller by OhSnap has officially launched in stores. Featuring a folding design and TMR joysticks, it turns smartphones into portable consoles.

Now14•Author: Netanel Shemi
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TECH // QUANTUM NETWORK

One of the most viral mobile accessories of the year is making its official debut in stores. iCon Group, the official importer of Apple products, has begun distributing the MCON—a magnetic gaming controller from the American company OhSnap, designed to turn any smartphone into a portable gaming console in a Nintendo Switch-style form factor.

Folding Design, Premium Components, and Desktop Mode

The main innovation of the MCON is solving the portability issue: while traditional controllers like Backbone or Razer require bulky, stretchable frames, the new controller attaches to the back of the smartphone via a magnetic MagSafe connection (or a dedicated Android adapter included in the kit) and unfolds in a single motion into a full controller. When the game ends, the controller folds into a flat clamshell structure that protects the buttons and easily slips into a pocket. Another prominent advantage is the Kickback mode, which allows the stand to be used as a desktop support for playing remotely as an independent wireless controller.

In terms of hardware, the controller is equipped with TMR technology joysticks from GameSir and Hall Effect sensor-based triggers. This technology uses magnetic fields instead of physical contact, completely eliminating the "drift" phenomenon (joystick wear that causes movement in games without user input). The controller includes a gyroscope sensor for motion control, retractable grip handles to relieve hand fatigue, an internal battery providing about 9 hours of continuous gaming, and Bluetooth pairing capabilities for up to three devices simultaneously (including PCs and Macs).

Performance Testing: Trade-offs and Local Pricing

Alongside the innovation, professional reviews worldwide (such as AppleInsider and Engadget) point out several engineering trade-offs to consider before purchasing. Because the smartphone is positioned at the top of the magnetic structure rather than in the center, the weight distribution becomes top-heavy, which may create strain on the wrist with heavier devices. Additionally, to maintain a slim profile, the buttons and joysticks are relatively small and reminiscent of Joy-Con controllers. Competitive gamers should also note that the connection is strictly wireless Bluetooth, without a direct USB-C port connection.

The controller is launching in stores across the country, including major electronics chains and specialized gaming shops. The recommended retail price is set at 599 shekels (and 507 shekels in Eilat)—pricing that places it at the upper end of the mobile controller category. For gamers looking for a compact solution that fits in a pocket and allows gaming on cloud services like Xbox Cloud and GeForce NOW anywhere, it is one of the most original and intriguing gadgets to hit the local market.

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