Ninja launches a must-have product for every home: a competitor to Tami4 for only 750 NIS?
The popular electronics brand Ninja introduces HydraSense: a stylish desktop water dispenser with a smart touch screen, promising to filter 99% of contaminants from tap water and serve as a green and convenient alternative to polluting plastic bottles.
The popular electronics brand Ninja is expanding its footprint in the home kitchen and entering the water filtration sector. The company has launched the Ninja HydraSense — a stylish and advanced desktop water dispenser that seeks to offer a green and convenient alternative to polluting plastic bottles without compromising on drinking quality.
The official launch price of the Ninja HydraSense system is $199.99 (about 730-750 NIS, before taxes and shipping). During launch events and promotions in the US, the price sometimes drops to around $160.
The new device connects directly to electricity and includes a removable water tank with a capacity of about 2.8 liters, which reduces the need for frequent refilling. In the center of the device is a smart touch screen, which allows selecting the exact amount of water to pour and tracking the filter life in real-time. According to the company's data, the purification system removes up to 99% of contaminants in tap water — including chlorine, heavy metals, microplastics, and drug residues — while maintaining natural minerals and electrolytes.
Each filter is designed to purify about 450 liters and lasts up to six months of use, while the price of a replacement filter ranges from $40 per unit to about $70 for a double pack in the United States. The product is already available for purchase on Amazon and in the official Ninja store in a variety of colors (including black, white, and pink), with buyers on the company's website also receiving a thermal bottle as a gift.
