Neta Alchimister in an interview about the million-dollar business: "There are many moments of breaking along the way"
After moving into her new home, model and businesswoman Neta Alchimister opens up about her relationship with Rami Gershon, the storm surrounding the dress on the Ayalon Highway, and the new business she is currently establishing.
Neta Alchimister arrived at the special holiday event of the fashion brand "Castro", which presented its festive and diverse collection, and provided a glimpse into her personal and business life. Beyond the glamorous looks, Alchimister addressed the online storms, the move to the new home, and the close relationship with her husband, former soccer player Rami Gershon.
The current storm surrounding Alchimister's dress from a prominent billboard campaign on the Ayalon Highway did not escape the atmosphere at the event. When asked about the bold choice, she answered with a smile and confidence: "I considered before I came whether they would want to interview me or the dress. I said, surely it will take the focus today, they will want to talk to it, so you are very welcome to interview it, I just arrived with it."
She added and clarified her worldview regarding fashion: "I am used to the noise, and in the end, everyone has the option to choose, if someone wants to come in something revealing, if someone wants to come in black, if someone wants to come in something more modest and closed. That is why there is a variety of people who actually show the entire Castro collection, and there is no doubt that everyone will find themselves and connect to something else."
Alongside her thriving career, Alchimister is celebrating a significant step in her personal life these days, the move to the new home together with her husband Rami Gershon and their children. With excitement, she shared her feelings from the moment everything became a reality: "I wasn't as excited by the process itself as by this moment when I finally see a house, understand behind all the sketches and behind all the digging of my designers what is going to be. It's really happening and it's crazy. I am flying over my house, it's so me. It really characterizes everything I am, and someone who follows me over the years knows exactly what I like and who I am in my personal life, and I think the house tells my story. And it's fun, with family and children and a dream coming true."
When asked how she manages to juggle motherhood, leading fashion brands, and huge partnerships, she credits it all to the support from home: "The truth is that everything is thanks to my husband, really, if not for him I don't think I would have been able to operate this whole system at all. In the end, I have a family that supports and helps, and I rely on many people, and I think that is the secret to success and to making your partner fulfill herself, when there is a man who wraps, is strong, encourages, pushes, and believes."
In the business field, Alchimister continues to expand her empire. After successfully establishing the swimwear brand "Bananahot" alongside her partner Noa Beny, and the makeup brand "BYNETA", she is now planning the next step — nutritional supplements. She talks about the new venture with restraint: "Slowly. I like to throw things out like that and create curiosity, and when it arrives, it will arrive in a big way."
For anyone wondering about the extent of her involvement in the products and brands that bear her name, Alchimister clarifies that she is an inseparable part of every stage: "I am the most involved in the world! There is nothing that goes out without my approval, without my trials. I think that is part of my way. I became famous thanks to my businesses, and the matter of credibility among the audience that follows me over the years knows that what I put out, I really put my stamp on it. This is what makes me develop in the business world and thus grow and flourish, and the audience that surrounds me all these years is waiting for everything next that I am going to put out."
To entrepreneurs at the beginning of their path, she offers a golden tip: "To build a system around you, not to do it alone. No matter what, not to give up. Along the way, there are many moments of breaking. To believe in yourself and not to give up, like to go for it to the end and believe in yourself."
When looking ahead, Alchimister sees the future clearly and full of optimism. As an ambitious person who does not stop for a moment, she summarizes her vision for the next 10 years: "With God's help with more children, or a child or children, and flourishing in my personal happiness with the family, the house, and with God's help also in business. And not stopping, not stopping to produce and create and do what I love."
