Contractors recruit celebrities to buy apartments - and then cancel

What did we have this week in real estate? Mostly data. The Ministry of Finance continues to stick to the position that the wave of real estate deal cancellations will expand. It reports that well-known people are allegedly collaborating with contractors, but some of them, who earn 60,000 shekels a month, are canceling deals.

In addition, the CEO of Tadmur, who claimed that prices would drop by 20%, predicts a recovery in the real estate market. This decline was not observed in Tadmur's reports, which recorded a significant increase in revenue from apartment sales, and perhaps this statement helped it sell. Also in the review: who buys an apartment in Tel Aviv and loses a million shekels, and why is Prashkovsky taking a loan at a 10% interest rate?

Here are some of the top stories from the last week in real estate:

1. Tadmur CEO predicts recovery - employees received bonuses of 56 million shekels

After claiming that apartment prices would drop significantly, Ori Levin analyzed the expected recovery after Tadmur's reports, which showed an increase in revenue and apartment sales. After the IPO, it turns out: employees, including former employees, received bonuses of tens of millions.

1. "There will be a catastrophe here": construction contractor in a warning interview about the real estate market

"Young people are taking a 3 million shekel mortgage on a 4 million shekel apartment", "a Chinese worker costs 3 times more than a Palestinian one", "my costs have jumped by 35%. Of course I'm worried", "I will bring released prisoners to construction sites": Billy Rubin, the execution contractor who joined Avigdor Lieberman, in an unbridled interview about the day after the elections.

1. Bought an apartment in Tel Aviv - and sold at a loss of a million shekels

For 4 years, a couple who bought an apartment on Dizengoff waited, only to discover that the price of the apartment had dropped significantly. On the other hand, those who held an apartment in Tel Aviv for a long period earned over 10% per year.

1. Prashkovsky registered thousands for the apartment tender - but is taking a loan at 10% interest

While real estate companies are suffering from financing costs that weigh on them and erode entrepreneurial profit, the company took a loan of 22 million shekels at a prime plus 5% interest rate. At the same time, the company claims that thousands registered for the tender in which it marketed 400 apartments.

1. Israelis are rushing to refinance mortgages: volume at a peak - 4.5 billion shekels

Bank of Israel data reveals a drama: the number of refinancers is jumping to a peak not seen here since 2023. This can also explain the volume of mortgages that is jumping. In addition, good data for the Bank of Israel: the number of those lagging in mortgage repayments is decreasing and is the lowest this year.

1. The data the Ministry of Finance does not tell you about the "cancellation wave" in real estate deals

In the Ministry of Finance, they report on a wave of real estate deal cancellations, but forgot to mention an important fact: in some cases, most of the canceled deals have already "rolled over" and the apartments were sold to other customers. Kata Group, which had 7 deals canceled in the quarter, has already sold 5 of those apartments - and at higher prices.

1. The celebrities who earn 60,000 shekels and cancel deals: the dramatic data of the Ministry of Finance

Behind the wave of deal cancellations, as found in the Ministry of Finance, lies a dangerous phenomenon: wealthy people, some of them very well-known, buy apartments from the contractor for a low amount and cancel, when the contractor does not charge them a cancellation fee.

1. Azorim CEO responds: "15 cancellations? We handed over over 1,000 apartments"

CEO Adi Dana addresses the publication regarding the wave of deal cancellations. According to him, "it is less than 0.8%, this is a routine standard deviation".

1. Dramatic decrease in land supply - housing prices will rise in the long term

Israel Land Authority continues to present weak data regarding land marketing. A permanent director has not yet been appointed, and out of dozens of tenders - only a few are intended for the construction of high-rise buildings.

1. At a record price: the garden apartment sold in the center for 11 million shekels

A 156 sqm garden apartment, with a huge 170 sqm garden, was sold on Jabotinsky Street at a high price. My Town CEO, Yossi Hasson, confirms: "A deal of this scale - part of creating our premium assets".

1. The company that paid close to 200 million shekels for land in Ness Ziona

A single tender by the Israel Land Authority for land to build apartments in Ness Ziona has ended, with an offer that reflects a discount of about 18% on the land.

1. Tadmur CEO said that housing prices would drop by 20% - but revenues are actually jumping

Ori Levin recently spoke about the losses of real estate companies as a result of low housing prices, but in practice: the company's reports show a significant jump: the company sold more apartments in half a year than in the entire year of 2025.

1. Buyers canceled 15 apartments to Azorim: the drama in Tel Aviv

The company's report for the second quarter shows a decrease in revenue from apartment sales. However, the real estate giant shows a significant increase in net profit to 54 million shekels.

1. Salary of 200,000 shekels a month, without bonuses: chairman of the real estate giant revealed

Azorim's board of directors is expected to soon extend the term of CEO Hershi Friedman for another year.

1. Anshei Ha'ir sold 3 penthouses for 58 million shekels - and revenues jumped by 70%

Anshei Ha'ir group recently gave away an apartment as a gift. Revenues rose to 110 million shekels in the second quarter. It sold 16 apartments, but at an average price of 7.8 million shekels.