Briefings from the PM's office against Gottlieb are a mistake that will cost the Right dearly

The attempt by the Prime Minister's Office to brief against MK Tali Gottlieb is a grave and unfair mistake. While the public is waking up and moving to the Right, the office remains stuck in the conception that existed before the October 7 massacre. To win the elections and ensure high voter turnout, the Right needs figures who fight for the truth, not those who disappeared during the struggle against the tyranny of the Supreme Court.

The primaries today in the Likud will help test the assumption of most pollsters that the people are moving to the center and to the left. If this is indeed the case, figures like Avi Dichter and Nir Barkat are expected to strengthen. However, in my estimation, the pollsters are wrong and the people are actually moving to the Right, and therefore these figures might actually weaken. Tali Gottlieb symbolizes the stage of awakening of Likud politicians from the old game and bowing to the elite. The attempt by the Prime Minister's Office to remain stuck with politicians in the style of before 7/10 is a grave and, in my view, also an unfair mistake.

Benjamin Netanyahu himself underwent a huge change after 7/10 and turned from a defender into an aggressor, and therefore the question arises: why does he prevent others from undergoing the same long-awaited change? We must understand that the biggest problem of the Right in these elections might be voter turnout. For Tali Gottlieb, people will go out to vote. In contrast, for the politicians who disappeared during the years of the struggle against the tyranny of the Supreme Court, people will not go out to vote; they will not even come for future shiny reserved spots that will receive a fleeting moment of acclaim in the media.

One can argue about Gottlieb's style until tomorrow, but one cannot argue about the essence. And in essence — she is so right. Maybe it is time we stop being afraid to say our truth? It is appropriate that the Prime Minister's Office stop the briefings that reached a new peak this evening, as if they are worried there that Gottlieb will "run away" with the Likud's mandates to Itamar Ben Gvir. This is an unsuccessful delusion that testifies primarily to a loss of composure. Likud voters are smart people, and I am sure they will choose those who really want to make a change and not those who came only to rest in the Knesset building.