Candy giant's news for Israelis: New product arriving on shelves for 35 shekels
After conquering the local market with a massive share, the Italian sweets brand Loacker is launching a new product that will be sold in retail chains at an average price of 35 shekels.
The Italian wafer brand Loacker is entering the pint category for the first time, presenting a new flavor experience for consumers. The company, which produces wafers, chocolate, and other confectionery, is launching a new product: hazelnut ice cream with mini chocolate-coated wafer cubes.
This launch marks the brand's entry into a new category and format, as part of the expansion of the Loacker product world beyond the classic wafer. The new product offers a way to enjoy the familiar taste with a spoon straight from the freezer during the summer season.
The product comes in a pint package (300 grams), perfect for a home treat, hosting, or simply for a moment of indulgence. It is available for purchase in retail chains in Israel at an average price of 35 shekels.
Randstad recognized the company as the most attractive employer in the northeast Italy region, and it also won an award for the workplace with the best atmosphere, job security, and financial stability.
The company's products have been sold in Israel since 1987, and the brand is recording a continuous increase in its market share. Israel is the number one country in the world in per capita consumption of the company's products and is ranked third in the company's global sales. The popular brand leads the wafer market in Israel with a 32% monetary market share compared to 28% for Elite (Strauss).
