Four Models to Replace Rotem Sela as the Face of Itay Brandes
Fashion brand Itay Brandes has replaced Rotem Sela with a new lineup of four presenters, including Bar Zomer, Daniel Peretz, On Rafael, and Lera Grinses.
How many people does it take to replace Rotem Sela? It turns out, no less than four. After a year of working together, the fashion brand Itay Brandes parted ways with Sela, initially bringing in Bar Zomer and Daniel Peretz as new presenters, and now it has been revealed that two more models are joining the team.
Zomer, 32, and Peretz, 26, took over the role last July, but they are far from the only ones stepping into Sela's shoes. They will be joined by 29-year-old model On Rafael and 19-year-old content creator Lera Grinses, the youngest member of the brand's new ensemble.
With these additions, the brand has assembled a team of four to share the spotlight previously held by Sela alone. For Rafael, this adds another fashion campaign to his resume, while Grinses brings millions of followers from TikTok to make the leap to mainstream campaigns.
