Global Wine & Spirits Inks 25M NIS Deal with Tel Aviv's NOX Group
Global Wine & Spirits secured a 25 million shekel deal to become the main alcohol supplier for Tel Aviv's NOX Group, ending a 15-year supplier partnership.
Global Wine & Spirits has signed a major commercial agreement worth approximately 25 million shekels with the NOX Group, which operates prominent restaurants, bars, and clubs in Tel Aviv. Under the multi-year deal, Global will become the primary alcohol supplier for the hospitality group, replacing a previous supplier relationship that lasted for about 15 years.
Founded in 2011, the NOX Group manages popular venues including Pop & Pope, Luli, Capella, and De Facto, alongside the Amsh bar, the Sarona Beer Garden, and clubs such as Atlanta and Morpium. The partnership will introduce major global brands distributed by Global, such as Belvedere, Glenfiddich, Jack Daniel's, Moët & Chandon, and Hennessy, across all NOX locations.
In parallel, the NOX Group plans to expand its operations significantly by 2027, including the opening of a new restaurant, bar, and event complex at the corner of Montefiore and Allenby streets in Tel Aviv. The agreement with Global Wine & Spirits will extend to these new venues as the hospitality group also explores potential expansion opportunities outside the city.
