Galit Gutman underwent an external transformation after decades: "A reminder of who I am"
The style icon and beloved television personality decided to part ways with the look she is so identified with in favor of a radical external change, and now explains what is behind the talked-about move that stirred the web.
After Galit Gutman's new look received wide media exposure and sparked a buzz on social networks, the move behind the change is revealed this week: a new campaign for the hair color brand Excellence Creme by L'Oreal Paris.
As part of the campaign, led by television personality and style icon Galit Gutman, she parts for the first time in years with the blonde look she is identified with and returns to the brown shade that accompanied her at the beginning of her career — the color of her youth.
The campaign, which is appearing on digital platforms, social networks, and at points of sale, is running under the slogan: "Rediscover your shade." Through this slogan, the brand seeks to remind women that a change in hair color can be a way for self-expression, renewal, and a reconnection to themselves — and that even in a busy daily routine, one can enjoy high-quality and convenient hair coloring at home, without compromising on the result.
Gutman, who has been identified for decades with elegance, femininity, and self-confidence, takes a personal and surprising step as part of the campaign. According to her, the choice to return to brown was born out of a desire to refresh and reconnect with her natural and authentic look.
Excellence Creme, the nourishing hair color from L'Oreal Paris, is enriched with hyaluronic acid and offers a full coloring routine that includes a protective color cream, a nourishing shampoo with a gentle pH, and a nourishing mask. The formula provides up to 100% coverage for white hair and leaves the hair looking well-groomed and full of shine.
"I felt it was time for a change that feels right from within. Returning to the brown shade of the past is actually returning to the most natural and real version of myself. A reminder of who I really am," said Galit Gutman.
Regarding the choice to color her hair at home, Gutman added: "With a busy and packed schedule like mine, Excellence Creme gave me the perfect solution — an excellent and well-groomed result, without leaving the house and without compromising on my daily routine. This is the first time I am changing my look on a photo set, and there was both excitement and curiosity in it. Ultimately, for me, it was a reminder that sometimes returning to the roots is the best way to renew."
Neta Kartzo-Neiger, Communications and Influencers Manager of L'Oreal Paris in Israel, said: "Galit is the natural choice for Excellence Creme. She embodies self-confidence, authenticity, and modern femininity — values that accompany L'Oreal Paris all over the world."
