Eti Kubo Builds Independent Fashion Empire Alongside Family Wealth
Entrepreneur Eti Kubo, wife of high-tech investor Oded Kubo, builds a successful fashion and jewelry empire with brands Coto and Coconut Love, generating hundreds of thousands in monthly turnover.
Eti Kubo is long past being just a fashion blogger or a photogenic social media influencer. She is an entrepreneur managing a growing economic empire remotely. With two successful brands under her ownership—the cultured pearl jewelry brand Coconut Love and the basic fashion brand Coto—Kubo generates a monthly turnover of hundreds of thousands of shekels.
Building an Independent Empire
In an interview, she spoke openly about the economic engine driving her and her ambition to translate her work into a massive business deal. "The work fulfills me; it gives me satisfaction, a sense of value, and also security," Kubo said, making no secret of her business dream: "I would be happy to receive an offer and sell. An exit is truly the dream, but I am not doing anything specific just for that."
Kubo's independent success stands out even more against the backdrop of the heavy wealth surrounding her family. Kubo has been married for the past 11 years to businessman and high-tech entrepreneur Oded Kubo, whose personal fortune from technology and investments is estimated in the tens of millions of dollars.
"I worked hard because I wanted to prove to myself that I am capable. Maybe this can give hope to girls with learning disabilities; perseverance is key," Kubo noted.
Financial Independence
Oded is the son of international real estate tycoon and billionaire Bebu Kubo, whose family fortune is estimated in the hundreds of millions of dollars. Together, the Kubo family is considered one of the wealthiest and most influential in the Israeli and global business sectors, with assets spanning real estate, high-tech, and retail.
Despite the family's solid financial backing and living in Miami, Kubo insists on maintaining full financial independence and managing the logistics and business operations of her brands in Israel by herself. According to her, the desire for financial independence was born in her childhood as the daughter of divorced parents: "Perhaps that is where my desire to always be able to stand on my own two feet originated."
Her path to the top was not easy. She grew up in the Kfar Shalem neighborhood in southern Tel Aviv, suffered from learning disabilities as a child, and worked multiple jobs simultaneously from a young age to support herself.
Her brands have become a commercial success story in recent years, thanks in part to strategic collaborations, such as a partnership with Bar Refaeli's beauty brand that recorded a sell-out within hours. Today, she employs workers in Israel, manages a local logistics hub, and continues to expand her jewelry and fashion operations into international markets.
