Eitan Yohananoff crashes the market: products starting at 4.90 NIS
The Yohananoff chain is slashing prices, offering a wide range of electrical appliances, smart TVs, baby products, and cleaning supplies at significant discounts in its branches.
Israel's largest retail chains continue to compete fiercely for the consumer's wallet, introducing new products, opening additional departments, launching market-disrupting promotions, and expanding loyalty programs and credit card offerings.
In recent days, the Yohananoff chain, owned by Eitan Yohananoff, has surprised the market by offering a series of electrical appliances at massive discounts. The chain's shelves now feature items such as an industrial fan for 79 NIS, a professional gaming set (mouse, keyboard, and headphones) for 99 NIS, a portable speaker for 199 NIS, and an office refrigerator for 399 NIS.
Additionally, the chain is running promotions on smart TVs: a 55-inch QLED smart TV is available for 999 NIS, a 43-inch model for 599 NIS, and a 23-inch model for 399 NIS. Other deals include gas stoves for 249 NIS, pizza ovens for 399 NIS, professional smokers for 249 NIS, and a pair of frying pans for 59 NIS.
Yohananoff has also slashed prices on baby products and cleaning supplies, including two units of Materna for 95 NIS, baby wipes for 8.90 NIS, two units of vanilla-flavored Materna porridge for 22 NIS, two units of Maxima fabric softener for 20 NIS, children's shampoo for 19.90 NIS, and Kef shampoo, conditioner, or body wash for only 4.90 NIS.
