Cellcom Reports Record 213 Million SMS Messages Ahead of Knesset Elections
Cellcom reported a record 213 million SMS messages sent on its network ahead of the 26th Knesset elections, marking a 77.5% surge compared to the previous vote in 2022.
Cellcom revealed that 213 million SMS messages were sent on its network on Monday, just a day before the 26th Knesset elections. This figure represents a 77.5% increase compared to the 120 million messages recorded on election day during the 25th Knesset elections in November 2022.
The massive surge in text messaging highlights the intense nature of the current election cycle, where mobile phones have become a primary communication channel between political parties and the public. Text messages, robocalls, and direct outreach to voters played a central role in parties' final efforts to mobilize support and boost turnout.
Unlike traditional television, radio, and billboard campaigns, SMS messaging enables political headquarters to deliver targeted messages directly to citizens' mobile devices. This method provides rapid dissemination of information to large audiences, especially during the critical final hours before voting stations open.
