With an investment of one million shekels: the new move by IBI Capital
The financial services arm for the high-tech industry of the IBI investment house is launching a massive campaign on the Ayalon highway and at the Azrieli Center, marking the start of a broad strategic move that will include the launch of new technological products.
IBI Capital, the financial services arm for the high-tech industry of the IBI investment house, is currently launching a new image campaign with a total investment of about one million shekels. In the first stage, the campaign will appear on billboards on the Ayalon highway and at the Azrieli Center in Tel Aviv, and will later be expanded to the economic press and digital channels.
The move is intended to strengthen the positioning of IBI Capital as the leading financial services company for high-tech companies in Israel, and at the same time to present the company's new strategy – to also become a technological leader in the field of financial services. The advertising agency TBWA Yehoshua is responsible for creating the campaign.
IBI Capital provides a suite of financial services for high-tech companies, including: management of equity compensation plans, trust services, capital management, valuations, and financing solutions. During 2026, the company reported a record of about 160,000 participants in more than 3,000 companies and operations in over 150 countries. In recent years, the company has expanded its operations through the development of digital products and investment in advanced technologies, as part of the strategy to provide its clients with all innovative financial solutions in one place.
Gadi Shenbal, VP of Marketing at IBI, said:
"The campaign represents the starting point of a broad strategic move, within which new products, advanced technological capabilities, and collaborations will be launched in the near future, as part of the vision to redefine the world of financial services for technology companies and their employees."
Tal Dori, CEO of IBI Capital, stated:
"In recent years, we have established our position as the leading financial services group for the high-tech industry in Israel. Now we are moving to the next stage – a strategic move designed to make IBI Capital also a technological leader on an international level. Technology is not an addition to our service, but an engine that empowers it and allows us to continue leading the market. The campaign marks the beginning of a new path, in which we will launch new products, advanced technologies, and collaborations, with the aspiration to redefine the field."
