With an investment of millions: Rotem Sela's double celebration
The actress and presenter celebrated her birthday at a festive event in Tel Aviv, which also marked the launch of her new brand, which had been in secret development for three years.
Rotem Sela continues to expand her activities beyond the screen. The presenter and actress celebrated her birthday last night, Sunday, at a festive event in Tel Aviv, which also marked the official launch of her new business venture, BETTER. This nutritional supplement brand, owned by Sela, was built over three years of development. The venture was born in collaboration with the Chemipal company, with business partner Yonatan Gal, CEO of Chemipal Brands, standing alongside Sela. The investment in the project is estimated at approximately 8 million shekels, and it is expected to be accompanied by extensive marketing activity in which Sela also serves as the face of the brand.
The event in Tel Aviv attracted many well-known names from the entertainment, television, and culture industries, who came to support Sela's new business move. Among the guests were Yonatan Gal, Assi Azar, Albert Escolà, Lior Raz, Yael Goldman, Ori Pfeffer, Maya Dagan, Reef Neeman, Bell Agam, Shai-Li Shindler, Maya Wertheimer, and Asaf Zamir. For Sela, this is a significant step in the business arena, as she is no longer satisfied with her roles as a presenter and actress, but is taking an active part in building her own brand.
