With a 500,000 Shekel Investment: Israeli Fashion Chain CANDID Reveals New Strategy
The men's fashion chain CANDID, which operates ten branches and employs over 100 staff, is launching an international campaign filmed in a prestigious location to establish its status as a leading premium brand.
The men's fashion chain CANDID is launching a new campaign for its summer and holiday collection, with an investment of approximately 500,000 shekels. The campaign was filmed in Mykonos, Greece, with the choice of an international location intended to associate the collection with the worlds of vacation, tourism, and lifestyle.
Brand ambassadors Eliran David Biton and Ben Ozalbo participated in the shoot, presenting new items tailored for the summer season and the holiday period. This is a time when demand for men's fashion rises due to vacations, events, and family occasions, and the chain aims to meet this demand with its latest drop.
Eliran David Biton, CANDID (Credit: PR)
The investment in international production is part of a broader strategy by CANDID to strengthen the brand and elevate its marketing standards. Through international shoots, brand ambassadors, and a line that bridges fashion with vacation and lifestyle, the chain seeks to cement its status as a premium brand in the local men's fashion market.
CANDID was founded in 2017 by Tzachi Ohayon and Gal Ravivo, who brought extensive experience from the retail and fashion sectors. Since its inception, the chain has grown to operate 10 branches in major cities across Israel, employing over 100 people.
The brand specializes in a wide range of men's apparel, from wedding suits and evening wear to leisure and daily casual clothing. The design line blends a classic, meticulous aesthetic with contemporary fashion trends.
This move marks the chain's effort to continue expanding its operations and strengthening its presence in the Israeli men's fashion sector, with a focus on quality, up-to-date style, and a professional shopping experience.
