With an investment of 100,000 shekels: premium bag brand lands in an Israeli mall
After conquering the digital arena and achieving success in Europe, the knitted bag brand Boujee is entering the physical space with its first pop-up store at Ofer HaKanyon HaGadol in Petah Tikva with an investment of about 100,000 shekels.
The Israeli bag brand Boujee, which has gained popularity thanks to its handmade knitted bags, is opening its first pop-up store in Israel at Ofer HaKanyon HaGadol in Petah Tikva. The brand, owned by 23-year-old designer Hila Buzaglo, has operated exclusively online until now, achieving success both in Israel and across Europe. The store will open on September 3 and operate until September 11, allowing customers for the first time to see up close, try on, and purchase the brand's bags and accessories.
The opening comes after the brand recently presented at a pop-up in Paris, where it gained exposure alongside international brands. The collection is produced by a network of knitters from all over the country and offers contemporary designs that incorporate current fashion trends.
Naomi Siman-Tov, CEO of Ofer HaKanyon HaGadol, welcomed the opening and stated that they are happy to provide a stage for a young and creative Israeli brand, viewing this as an expression of confidence in the mall as a central arena for launching brands. Hila Buzaglo added that the move to a physical store is a significant step for the brand and will allow customers to experience the collection directly. The pop-up will be located on floor P2.
