Wiz Co-Founder Asaf Rappaport Expands Empire Beyond Tech into Media and Retail
Asaf Rappaport, co-founder of Wiz, is expanding his business empire into retail, media, and credit following his massive exit to Google, with a net worth estimated at $2.3 billion.
Asaf Rappaport Expands Business Empire
Asaf Rappaport, the 43-year-old high-tech entrepreneur and co-founder of Wiz, has significantly expanded his business empire over the past year following the massive exit of Wiz to Google. This milestone instantly made him one of the wealthiest individuals in Israel, with Forbes estimating his net worth at $2.3 billion, placing him 1788th among the world's billionaires.
After partnering with Yinon Kostika through the Merit fund to acquire Reshet 13 and gaining control of the media group holding the popular Instagram page Israel Bidur, Rappaport is actively exploring new sectors. He is currently the sole candidate for the McDonald's Israel franchise tender and has shown strong interest in entering the credit sector by eyeing a potential acquisition of CAL. Meanwhile, sources close to Rappaport have denied rumors linking him to the purchase of any sports teams, such as Maccabi Haifa.
Leadership and Investments in Media
In the media sector, Rappaport has appointed Idan Allrom as the CEO of Reshet 13, which is preparing to launch the new season of the reality hit Survivor. Additionally, David Anulik has been appointed as the new CEO of Israel Bidur, further solidifying the operational management of his expanding media holdings.
"I had a really fun time at the last Hapoel Tel Aviv game, however, I have no intention of entering as an owner of a basketball team at this stage," Rappaport stated previously, dismissing ongoing speculation about sports acquisitions.
Young Billionaires Ranking
Alongside his co-founders Roi Reznik (39), Ami Luttvak (43), and Yinon Kostika (44), Rappaport features prominently among Israel's young billionaires. Other notable names on the list include Dmitry Bukhman (41) of Playrix and Tal Gripel (40) of Menora Mivtachim Holdings, highlighting the growing influence of Israel's tech and financial leaders.
